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Why is learning Digital Marketing crucial to Business English?

At the very core of current trends of Business English learning is nowadays the will to convey how to market out a product or a service autonomously through CLIL in a technological environment.

Content and Language Integrated Learning (CLIL) is a competence-based teaching approach whereby English is used as the instruction language to actually learn to market out in English.

Business English students from International Trade (COI 1 & 2) and Office Administration (GA) have benefited from this approach this month through subsequent field trips to the Apple Store. See them in the following links:

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La formació de qualitat és la millor oportunitat de millora professional, particularment en temps de crisi.

L'IES Provençana és un centre especialitzat des de la seva creació l'any 1977 en la formació professional de grau mitjà i superior.

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