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Why is learning Digital Marketing crucial to Business English?

At the very core of current trends of Business English learning is nowadays the will to convey how to market out a product or a service autonomously through CLIL in a technological environment.

Content and Language Integrated Learning (CLIL) is a competence-based teaching approach whereby English is used as the instruction language to actually learn to market out in English.

Business English students from International Trade (COI 1 & 2) and Office Administration (GA) have benefited from this approach this month through subsequent field trips to the Apple Store. See them in the following links:

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L'IES Provençana té una llarga tradició d'utilització de les tecnologies de la informació i la comunicació en el camp de l'aprenentatge, una mostra del qual és el nostre campus virtual.

El campus virtual i altres eines s'utilitzen intensivament com a eines de suport. Hi ha la possibilitat de cursar alguns crèdits en la modalitat semipresencial.

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